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Tuesday, June 7, 2011

Cityline Ikea Contest Problem - Can you read the Form?(CA)

Win $500 Ikea Gift Card- What will you buy? 

Cityline Contest Ends Wednesday, June 8, 2011 at 11:59 p.m
Contest Open to: Legal Adult residents of Canada (excluding Quebec)
Contest Rating: Silver Star Why not Gold? See Contest Problem Alert Below.

HOW TO ENTER:Register at http://contests.cityline.ca/ikea2011),
Contest Type: Single Entry
Contest Tips There are 4 check boxes. The one you must tick to enter the Contest is the last one. The others are opt-ins for info from IKEA,Cityline,and Cityline sponsors.:
See note below
Contest Prizes 10 Grand Prizes!: win one (1) of ten (10) $500 IKEA gift cards
Contest Rules: Read Cityline Ikea Contest Rules
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Good luck in the contest!
YrHelper Infonut

  Note submitted to CityLine
To Whom This May Concern:
I am contacting you in consideration for your brand’s reputation.Cityline has gained a nationwide audience following, particularly with retirees who have time to watch Cityline in the morning, rather than those who need to rush out to a commute.  However, there are problems with your Ikea Cityline Contest layout which may make it problematic for an older demographic to enter your contest.
Although your contest boasts ‘Entering is easy. Simply complete the form below and click ‘Submit’. it is not simple to read the form at all.
  1. Using a transparent background on top of an IKEA display, does nothing to enhance the Ikea products,nor the contest. As people age,macular degeneration can become problematic. Therefore,with an increasing aging demographic,you may wish to ensure your site is low vision friendly.
  2. The tiny print beside the 'Captcha' code is extremely difficult to see. While I applaud you for including links explaining the code process, the links need to be large enough for a person not able to see the code to use them. In addition, you may wish to use a coding process which allows visitors to reload the code, or choose to hear it.
Please contact me if you would like further assistance troubleshooting any future contests prior to sending them live. As an avid “contester”, and experienced contest evaluator,I know what makes or breaks a successful contest,also affects consumer opinion. Your Cityline Ikea Contest is broken, and needs to be fixed, Sincerely, (aka YrHelper Infonut)

1 comment:

YrHelper Infonut said...

Reply from CityLine:

Thanks for your email..

I will pass everything along to our sales web dept who take care of the contest layouts...

Thanks again for taking the time to email us!


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